Privacy Policy for Agromarket (Agromarket.com.gh)

Effective Date: December 2024

Agromarket (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and share your personal information when you use our website, mobile application, and related services (collectively, the “Services”). By accessing or using Agromarket, you agree to this Privacy Policy.

1. Information We Collect

We collect information to provide, improve, and secure our Services. The types of information we collect include:

1.1. Information You Provide Directly

  • Account Information: Name, email address, phone number, address, and other details you provide when creating an account.
  • Order Information: Details related to purchases, payments, and delivery, including order history and payment method.
  • Support Requests: Information you provide when contacting customer support, such as your name, email, and details about your inquiry.

1.2. Information Collected Automatically

  • Usage Data: Information about how you use the platform, such as page visits, time spent on pages, and features used.
  • Device Information: Device type, IP address, browser type, and operating system.
  • Cookies and Tracking Technologies: We use cookies, beacons, and similar tracking technologies to enhance user experience, improve site performance, and support marketing activities.

1.3. Information From Third Parties

We may receive information about you from:

  • Affiliated Organizations: If you place an order through an affiliated organization (like a cooperative), we may receive information from that organization to process your order.
  • Payment Providers: Information about payments made via third-party payment processors.

2. How We Use Your Information

We use your information to:

  • Provide and Improve the Services: Process orders, facilitate payments, deliver products, and improve platform functionality.
  • Personalize Your Experience: Tailor recommendations and provide customized content.
  • Communicate With You: Send order updates, account notifications, and responses to support inquiries.
  • Marketing and Promotions: Inform you about new products, offers, and promotions (you can opt out at any time).
  • Legal and Security Purposes: Detect and prevent fraudulent activity, enforce our Terms of Service, and comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information. However, we may share your information in the following ways:

3.1. With Vendors and Fulfillment Partners

When you place an order, we share necessary information with vendors to ensure proper order fulfillment and delivery. This may include your name, contact details, and delivery address.

3.2. With Affiliated Organizations

If you place an order through an affiliated organization, we may share order details with them for approval, payment processing, and order tracking.

3.3. Service Providers

We work with third-party service providers to support our operations. This includes:

  • Payment Processors: To process payments made via credit/debit cards or mobile money.
  • Delivery Partners: To fulfill and deliver your orders.
  • IT and Analytics Providers: To analyze site usage, maintain security, and enhance platform performance.

3.4. Legal Obligations and Security

We may disclose your information if required by law or if necessary to protect our rights, safety, or property.

4. How We Store and Protect Your Information

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

4.1. Data Retention

We retain your information for as long as necessary to provide our Services, fulfill legal obligations, and resolve disputes.

4.2. Security Measures

We use encryption, firewalls, and secure data storage to protect your information from unauthorized access.

5. Your Rights and Choices

You have certain rights regarding your personal information. These rights may include:

5.1. Access and Correction

You can access and update your account information by logging into your account. If you need additional assistance, contact us atsupport@agromarket.com.gh.

5.2. Deletion and Data Portability

You may request that we delete your personal information or transfer it to another service provider. Note that some information may need to be retained to comply with legal obligations.

5.3. Opt-Out of Marketing

You can opt out of receiving promotional emails by clicking the “unsubscribe” link in the email or by contacting us directly.

6. Cookies and Tracking Technologies

We use cookies and tracking technologies to:

6.1. Types of Cookies We Use

  • Essential Cookies: Necessary for platform functionality.
  • Analytics Cookies: Help us understand how users interact with the site.
  • Marketing Cookies: Used for advertising and retargeting.

6.2. How to Manage Cookies

You can manage or disable cookies via your browser settings. Note that disabling cookies may limit the functionality of our Services.

7. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before sharing your information.

8. Children's Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us at support@agromarket.com.gh, and we will delete it.

9. International Data Transfers

If you access Agromarket from outside Ghana, be aware that your information may be transferred to and processed in Ghana. By using the Services, you consent to this transfer.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a prominent notice on our website.

11. Contact Us

If you have questions, concerns, or requests regarding your privacy, please contact us:

12. Your Consent

By using Agromarket, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

Thank you for trusting Agromarket with your personal information. We are committed to maintaining your privacy and protecting your data.

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